In The Name of MoneyMarketing & Management

How to Focus Your Time On What Generates Money


You want to generate some revenue every time you work on your summer hustle. So, you’ve got to figure out how you can streamline your processes and your systems to come up with the most profitable ‘formula.’ As you already know, not all summer hustles are created equal. Some summer hustles are straightforward, while some are a bit more complicated and require thorough planning. If you’re engaged in a ‘simpler’ summer hustle, then generating revenue is as simple as offering your service to your neighbors.

Now, when it comes to generating revenues for more complex summer hustles, then you would want to focus your time on activities that actually will make you money. Here are some ideas:

Focus on your target audience

Before you started your summer hustle, you should already have had at least an idea of who your ideal clients and customers are.

Say, for instance, you want to tutor kids. Before you go around promoting your business, you should already know what kind of subjects you’re going to tutor, what grade levels you’re going to handle, etc.

If you’re babysitting, then you may want to only care for kids at certain ages. If you’re not comfortable being left alone with a baby or a toddler, then that’s fine. You can just choose to babysit kids 4 years old and above.

In many cases, creating a buyer persona of your target audience is helpful. It’s easier for you to create offers that they’ll find interesting.

If you’re going after the wrong people, then you’re not going to get much in the way of sales. However, if you focus your attention (and your ads) on people who will actually benefit from buying your products, then you may make a lot of money!

Focus on customer service

Some people underestimate customer service. They think there’s no money to be had in providing good customer service. But, of course, this is not only true, but it can kill your summer hustle entirely!

Unsatisfied clients can easily go online and post about their bad experience with your business. Word can quickly spread about you. People who haven’t heard of you will Google you. When they read your negative reviews, they’re going to go elsewhere. They’re not going to risk their money on you.

However, if you treat your customers right, if you deliver your promise, then they’ll be happy campers. They’ll be loyal to your brand, they’ll be repeat customers, and best of all, they’ll tell their friends all about you. As you know, word of mouth is one of the most effective forms of marketing. Pretty soon, you’ll have more leads in your sales pipeline than you know what to do with!

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